With businesses opening, closing, and reopening with new guidelines, regulations, and most importantly changed customer expectations, business is certainly not business as usual. Retail businesses are having to rapidly adapt amid increased fear and economic uncertainties. However, even amid the difficulties, retail businesses are finding that video surveillance technologies are vital in improving customer safety– and customer satisfaction.
Redefining the Customer Experience
Prior to the health crisis, 90% of all shopping happened in-store, according to the National Retail Federation. The coronavirus forced consumers into a predominately digital buying cycle for several months, but surprising new trends are emerging. Over the last several months, orders placed online for local pick-up have increased dramatically and have helped consumers re-emerge into the physical marketplace, a true positive for retail. However, in this climate, the future of the brick-and-mortar depends on how well retail establishments can deliver a safe, satisfying, and hospitable shopping experience during this ongoing crisis.
Video Surveillance and the Return of Customer
Of all the electronic security technologies being used to help navigate commerce today, video surveillance and video management solutions are proving to be of tremendous value. Retailers are leveraging these technologies for things such as people counting, mask detection, monitoring directional flow, and ensuring the provision of the right products and resources.
Ask most retailers and you find that managing mask-wearing and social distancing is difficult. At any time, an establishment may have those who feel very strongly of the value of these practices along with those who feel that these practices infringe on their rights. In addition to helping to monitor and enforce the guidelines, video surveillance is also important in monitoring for any angry reactions.
With strict occupancy rules, retail establishments are using video surveillance to help improve processes and move customers along as efficiently as possible. Identifying the number of people in the establishment, how many are in line waiting to check out, and identifying customers that may need additional assistance to help them progress to checkout, are all important to help improve the flow of patrons throughout the day. Improved processes reduce wait times and result in a safer and more pleasant shopping experience.
Ensure the Right Products and Resources
In this challenging environment, business data has never been more important. Video surveillance analytics help retailers capture and understand powerful data including footfall, shopper movements, heat maps, benchmarks, and product attraction, and conversion. These metrics are especially important to the retailer managing shorter times consumers are spending in most establishments.
Sierra Group is a Full-Service Security Integrator
Today, video surveillance provides much more value beyond core security functions. As a tool to help businesses get back to work safely and efficiently, it is also helping restore consumer confidence and improve satisfaction.
As a united, multi-disciplined service focused company specializing in physical security, we have a unique 360° perspective that gives us the ability to help you meet your specific security needs with laser precision.
If you are looking for a security integration and management company or would like to discover the powerful and expanded features offered by video surveillance systems and products, Sierra Group offers the latest innovations in electronic security. Our goal is to help you reach yours.